Insomnia Labs partners with web3 firms for brand loyalty shift
Insomnia Labs has partnered with several companies to incorporate web3 elements into brand loyalty. New York-based technology firm Insomnia Labs on Oct. 18 announced a partnership with several web3 companies, including Co:Create, Smart Token Labs, Cookie3, and Crossmint, to launch a brand loyalty initiative dubbed Loyalty+. In a statement shared with crypto.news, Insomnia Labs described the new initiative as leveraging an array of web3 technologies, such as blockchain, non-fungible tokens (NFTs), and artificial intelligence, to transform traditional loyalty systems. The platform offers a unified online portal where customers can view and redeem points from various loyalty schemes. In addition, it provides personalized experiences through on-chain and off-chain data insights, ensuring unique user engagements. According to Insomnia’s statement, the Loyalty+ ecosystem will utilize a specialized API from Co:Create to integrate gamification elements. Moreover, Smart Token Labs will ens...