OKX to replace Okcoin brand in comprehensive rebranding effort
OK Group COO and OKX President Hong Fang announced that Okcoin will undergo a rebrand ing to OKX in the coming months. This decision aligns Okcoin’s name with OK Group’s other cryptocurrency venture, OKX (formerly OKEx), which was founded in 2013. Sunsetting the Okcoin brand As part of the transition, the COO shared that the Okcoin brand and product has already been sunset in regions including Latin America, MENA, Hong Kong and South Asia. The rebrand of Okcoin to OKX is then said to continue over the next couple of months, beginning with Singapore, the European Union, and lastly, the United States. We've made a decision to rebrand Okcoin globally to OKX over the coming months. Such a bittersweet moment. A thread… — Hong (@hfangca) October 9, 2023 Users in the affected regions will still receive the same product services under the currently used regulatory framework, the main difference being that they will interact with the new brand . You might a...